ART DIRECTION / DESIGN-
Adidas - Launch new AJAX shirt
For TBWA Bec, I was asked to do designwork for a campaign site for the launch of the new AJAX soccer-shirts 2010! The main idea was that at the day of the launch, every hour we would reveal a little bit more of the shirts, which were worn by some of the star players of Ajax. Because of the fluor-yellow accents on the shirts, we made it so like ...
» www.adidas.com/campaigns/ajax_nl/content/default.asp
ART DIRECTION / DESIGN-
Seat Ecomotive
People who drive green cars, think they can get away with more than a regular driver. They call this the 'Green but mean effect'. This was the main thought behind this daring campaign by Seat, in which we shot our main character Leonie in all kind of crazy situations. Parking her car in the middle of a bridge to talk to a girlfriend for instance, got a lot of ...
» www.greenbutmean.nl
ART DIRECTION / DESIGN-
FBTO Auto verzekeringen
A pitch for Lost Boys, which they won. I was involved in the conceptual stage and did the designs you see here for the pitch. The campaign was completely cross-media, including TV commercials, Billboards etc.
The main idea was to get in touch with dutch car-owners on a very real level, showing them that FBTO understands that ever...
» www.blijfrijdenmetfbto.nl
ART DIRECTION / DESIGN-
Red Bull Party Essentials
I was asked by Tribal DDB Amsterdam to do some concepting for Red Bull together with Thomas Rouw (copy/concept). Red Bull wanted to be more top of mind at at the parties that people were giving at home or at their own sorority.
The result was a collaboration with a gre...
ART DIRECTION / DESIGN-
Telfort - multiple campaigns
1.Telfort zomercampaign '12,5 jaar oer-hollands'
Dutch telecom companies are always in fierce competition with each other, so making your big idea stand out is always a great challenge. Telfort is celebrating it's 12,5 year anniversary this year, going 'typical dutch' and giving aways amazing discounts.
...
» voordeel.telfort.nl
ART DIRECTION / DESIGN-
HYVES re-design 2009
Almost a full year after I completed my designwork for the new HYVES interface, the new and improved Hyves is finally launched for the main public. It was a great project to work on together with Anton Bensdorp, and I'm very glad they left almost every detail of our designwork intact.
...
» www.hyves.nl
ART DIRECTION / DESIGN-
Lelystad.nl
A full flash website for promoting this wonderful dutch city. Lelystad has a rich number of things to offer, which we are showing by filling the site with fullscreen photography made especially for this website. Check it out!
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Please click on the images for a bigger view.
» www.lelystad.nl
DESIGN-
Wieckse - Zonneradar.nl
A great new initiative by dutch beer brand Wieckse! Zonneradar.nl allows you to go online and view which terrace in Holland is the most sunny. This data is being collected by a number of 'weather-radars' which are placed on the terraces.
I was involved in the first designphase of this project, so these are just some design-scetches. Click the link bel...
» www.zonneradar.nl
ART DIRECTION / DESIGN-
Philips Kitchen Appliances
These are some concept scetches I did together with copywriter Paul Fraser for a new Philips campaign called: Kitchen Appliances.
The 'big idea' was the line 'Made with Philips'. With this in mind we wanted the images to speak for themselves and give you a glimpse of great tasting, fun experiences you can have with great food. Using one of ...
» www.philips.com
ART DIRECTION / DESIGN-
Telfort Campagne 'Elk najaar heeft zijn voordeel'
Together with the great people fo full service ad-agency OTTONICO, we made this online spinoff for the Telfort campaign 'Elk najaar heeft zijn voordeel'.
This was mainly a sales driven campaign, in which the unique offers from Telfor...
» www.telfort.nl/voordeel
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