ART DIRECTION / DESIGN-
FBTO Auto verzekeringen
A pitch for Lost Boys, which they won. I was involved in the conceptual stage and did the designs you see here for the pitch. The campaign was completely cross-media, including TV commercials, Billboards etc.
The main idea was to get in touch with dutch car-owners on a very real level, showing them that FBTO understands that every person has his own feelings about things he or she finds important in a car. FBTO matches that feeling by selling insureances that have very specific USP's for your needs.
We wanted to capture this feeling by showing cars and the people in it from an 'en profile' perspective, and while driving. Like the car that drives right next to you on the freeway if you look to the left or to the right. Very real and typical dutch.
The designs you see here are conceptual and scetch. The copy changed during the production process.
Watch the TV commercial here
Please click on the images for a bigger view.